Social media & SEO search Congress Barcelona

Yesterday, I spoke search Congress Barcelona Spain to help of improve the online-marketing (and PR) with social media and SEO. My co panelist was Aaron Kahlow online marketing connect and the leader was the famous Massimo Burgio.

Shortly before the event, we beat Massimo our Spanglish in the break out presentations plus I ran in Bryan Eisenberg, a keynote – unexpectedly in Spanish, Act because the translators do not display. “Gracias” and “Si” are about all that I know that the so that you can imagine the situation.

Talk and presents all would not be in English very considerate to the audience, so I decided to use Google (suggested by Mike Grehan) translator and translate most of my slides from English into Catalan. The presentation went over pretty well I think:

Here is a summary of what I presented:

Search is increasingly social with the inclusion of content from social sources (blogs, video, images) standard search ALA universal search results in 2007 followed by potential toolbar data and information covering while you registered.

All major search engines take data feeds from Twitter and Facebook. In fact, if you search volume numbers together in this article of search engine land compare, Twitter is the second most popular search engine (Google 88bn, Twitter 18, Yahoo 9.4bn, bin Alliance shares queries per month).

It exploded that social media usage has an understatement to say that in the last year. LinkedIn is more than 100 million users, Facebook is around 600 million users, and Twitter has more than 200 million accounts.

Discover the art and way consumers and B2B buyer, consume and share information has been influenced significantly by search and social technologies.

For example, I could my friends on Facebook questions whether anyone can recommend good restaurants here for tapas in Barcelona. I will have a few recommendations and Google search for the name of the restaurant. At the restaurant, I perhaps website see that Fodor’s or Lonely Planet has the restaurant checks and decide after reading that look at the menu, comments and Flickr can photos I, that is the place to make a reservation. In the restaurant I may check-in on foursquare, you take a few photos and Tweet which great (or terrible) food and service is. Then I could leave a review on Google HotPot test.

It can be argued that I am somewhat of an “early adopter”, since I know a lot of people issues would only their friends email probably you recommendations. Then Google could update the options and their Facebook status, if she have a particularly good or bad experience. But this is still a reflection of the changed discovery, consumption and release behavior in a few years.

As marketers we opportunity, in accordance with customer behavior to remain and customize our marketing accordingly. To do this, are two tactical approaches to consider:

Cycle of social & SEO:

Create, optimize & promote: the cycle begins with optimized content creation and promotion. to awaken an interest: content is noticed, shared & voted. Awareness is growing.The network grow: increased exposure draws more subscribers, fans, friends, gain new audience trailer & Links.Ein: links & social exposure increased grow search & referral Verkehr.Erkenntnisse from data extract: traffic & community help research, develop and grow social networks for content & SEO.Learn, change, repeat: will data with the information from the community, can editorial optimization plans for a more effective content creation, optimization and promotion.

Hub and spoke-model for social, SEO & content marketing:

Create a social hub: blog, Facebook fan page, YouTube channel, Forum, niche social network, what you want to drive social traffic development of distribution channels and communities from the HubSpend create time, risks of content communities is power optimization, promotion of the great content on the hub and growing networks on the Speichen.Die, publish created editorial visibility and links back to your Hub.Links traffic send and to increase search visibility.

Three things to do now:

Listen to set up a program: audience analysis, brand monitoring, social keyword-Forschung.Erstellen a social media SEO strategy: create, optimize & promote social content to develop networks.Make it easy to promote & support: build a distribution network for content promotion & network with influence employees.

Thanks to Congress for the opportunity to speak as well as Matt McGowan & Mike Grehan of incisive for inviting me and Aaron Kahlow of OMS as a co panelist Ouali and the search team. I hope to visit again in the future of Barcelona.

Be loaded…

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